Let me just say that Taylor Parks delivered on this song - like, she wrote this song when we were in the room with her. When talking about "Deliver" during a track-by-track review of the album, Dinah Jane said: "It’s the kinda song for when you’re getting down with your man." She described the single as reminiscent of 1990s R&B, specifically music recorded by Mariah Carey, and explained: "It's the direction and lane we were trying to touch." Jane went on: Normani said that the song reminded her of "Everlasting Love", a track from the group's debut album Reflection (2015). She cited "Deliver" as a mixture of funk, jazz, R&B, and soul. Definitely one of my favourites on the album." Ally Brooke described the composition as "almost a creative chaos", likening it to Motown. Discussing its composition, she said: "The melodies are crazy and the concept is awesome. Lauren Jauregui identified it as "a song from the album that best shows off its R&B moments", and compared it to music released by Destiny's Child. Members of Fifth Harmony had varying opinions on the single's influences and sound. The Knoxville News Sentinel's Chuck Campbell described the hook as "aggressive R&B". For "Deliver", Fifth Harmony sing about sexuality, through lyrics such as: "Yeah, my baby knows that I deliver / That's exactly I'm gon' do." Mike Nied of Idolator wrote that its message revolved around a "promise to unleash a sexy time". Stereogum's Chris DeVille identified the song as "piano-powered gospel-tinged", and compared it to R. Rob Copsey of the Official Charts Company cited the composition as an example of how the group experiments with "vintage R&B-soul". The instrumentation includes a piano and " trap-lite beats". "Deliver" is a R&B, pop, and soul song that lasts three minutes and 26-seconds. Problems playing this file? See media help. It was included on the set list for the PSA Tour. On September 8, 2017, they performed "Deliver" on Live with Kelly and Ryan. Fifth Harmony promoted the single with live performances. Įpic and Syco released "Deliver" as a promotional single from the group's self-titled third studio album (2017), and it was made available for digital download with the album's release on August 25, 2017. Bill Zimmerman worked as an additional and assistant engineer. Phil Tan mixed the song, and Parks provided additional vocals. The vocals were recorded by Ronald (RD) Estrada at Westlake Studios in Los Angeles, produced by Parx and Phillips, and programmed by the Stereotypes. The Stereotypes members Jeremy Reeves, Jonathan Yip, Ray McCullough, and Ray Romulos also play instruments for the song. Parks had previously worked with Fifth Harmony for their 2014 single " BO$$". Taylor Parks and Whitney Phillips wrote "Deliver" with its producer The Stereotypes. Fifth Harmony promoted the single further with live performances on Live with Kelly and Ryan and their PSA Tour. The music video received positive reviews from critics. Commentators wrote that classical Hollywood cinema, such as the 1953 film Gentlemen Prefer Blondes, inspired the video's style and the group's performance. It features Fifth Harmony performing the song while wearing black gowns. Some critics praised "Deliver" for its composition and the group's vocals, while others were uncertain about its relevancy to 2017 music.Ī music video, directed by David Camarena, was released on September 8, 2017. Fifth Harmony based the song on 1990s R&B music by artists including Mariah Carey and Destiny's Child. An R&B, pop, and soul song, it includes lyrics about sexuality. The Stereotypes produced "Deliver" and wrote it with Taylor Parks, and Whitney Phillips. It was released on Augas a promotional single. " Deliver" is a song recorded by American girl group Fifth Harmony from their self-titled third studio album (2017).
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